The Best Value In Deluxe Guided Tours


Discover France was selected by National Geographic NGA Award 2009Adventure magazine for our Provence Multisport Trip as one of the Best 25 New Trips for 2009. The selection by NGA confirms our quality and commitment to traveler needs. NGA also selected (Discover France) as one of the Best Outfitters on Earth in 2007! Previously, Men's Journal, Outpost, and have all selected trips by Discover France and our brands as Best Trips!

We are a member of the Adventure Travel Trade Association (ATTA) and sat on the Advisory Panel for previous Adventure Travel Summits. We are Click to verify BBB accreditation and to see a BBB report.members of the Better Business Bureau (Central/Northern Arizona Chapter), aswell we are endorsed by IATAN as a Travel Service Intermediary meeting the strict standards of eligibility. Discover France participates in a variety of French Government Tourist Office events. We offer our own travel insurance to our clients through CSA Travel Protection Insurance. We have pages of testimonials from customers who have traveled with us previously, and we keep a large file full of magazine and newspaper stories/articles about our companies. Just contact us to receive fax copies.


Discover France has been recognized annually by the French Government Tourist Office for our extensive product offers and award winning websites.

Discover France is a brand name owned by LRB Flagship, Inc. In 2009, LRB enters its 15th year of operations. The company has been ARC appointed, is currently IATAN certified, and is licensed in Arizona. Tradenames are registered with the United States Patent Office. We carry $1M E/O policy insured by The Berkley Group. The company was selected as the small business of the year in 1998 in our local community. We work with various offices of tourism and employ destination specialists in the regions that we promote.

We are not in any way affiliated with,, or other foreign companies who may have a similar URL. We are not an affiliate site filled with links trying to make commissions. We are a traditional service staffed by travel professionals who take seriously the job we do. Don't be confused by any of these other pretenders.

Discover France along with Cycling Classics, and supports Race Lab U23 cycling; a bicycle racing team dedicated to youth development. The title sponsor is Waste Management. Our donations will help to fund the development of future pro cyclists. Our brands also contribute to the Lance Armstrong foundation through the Tour of Hope and Peleton Project. We support MS 150 riders, and we donate to the International School of Arizona, the Arizona Wilderness Coalition, the Vietnam Veterans Assn of the Valley, and Big Brothers/Big Sisters. In 2006, LRB Flagship contributed a small portion of each tour sale to Save the Children, Lance Armstrong Foundation, and Arizona Wilderness Coalition to the tune of $9,000 in total donations to these various organizations!!

Since 2007 Discover France/ took all tours CARBON NEUTRAL and a portion of each tour sale went to support Sustainable Travel International Projects including wind generation power plants.
Below are some of the 4 star rated charities (top rating for efficient use of donor funds) we have supported and recommend:, please see these links:

Lance Armstrong Foundation

2008 - awarded Best New Tours for 2009 by National Geographic Adventure; Best Value Trips by;

2007, 2004 finalist for award for Most Extensive Product offers to France as recognized by the French Government Tourist Office in New York.. France awarded Best Outfitters by National Geographic Adventure.

2006 - Best Trips by Men's Journal, Best Value Trips by Smarter Travel.

1998 Small Business of the Year award winner in our local community for growth as well as community supported efforts and Chamber of Commerce contributions. Our president was a board member; chair of International Trade, and participant of other committees.

For any guided tour, we use native French speakers, with national diplomas in various fields of sport, emergency trained, and instructor certified.


Click to read some of our "Travellers Stories"

Below are some samples of customer feedback. We have pages of similar comments. We post them to show prospect clients that we deliver on what we sell. Of course, we aren't perfect, but if something goes wrong we'll fix it. We are not the cheapest tour offer out there, but we are the best value and that comes from the support and follow up you get as a customer. It is our primary goal to deliver the best travel experience possible. So, let our expertise work for you!

"Bonjour, DF/PA Folks! Have been meaning to write ever since we returned from our trip last June, and your newsletter has finally kicked us into gear. We did the Loire Classic bike tour June 3-6, 2008, and it was a wonderful 25th-anniversary adventure for us. Every day as we stopped at a tabac for a cappuccino, or a patisserie for a sandwich and yummy little chocolate treat, we would get a big, silly grin on our faces and say, "This is so much fun!" Looking back on it, it has taken on sort of a fantasy aspect to us--did we really fly to France and ride bikes to castles? Thank goodness we have our pictures to prove it! (I made calendars from our photos, and and we both have them up in our offices at work so we can have a little reminder of the Loire Valley every day.) I am attaching part of our holiday newsletter, so you can see how we talked about the trip to all our family and friends." - Mary D. & Pete K.

Barbara Browne also sent in a blog posting; details here: and also posted in our Library. Some excerpts: "Wow….in a trip full of gems discovered as we pedal along country roads and bike paths through the Loire Valley, today we came upon the motherlode. The day was absolutely picture perfect for biking"...

"We are back from our trip to France. I wanted to thank you SO much for all your help and advice in planning this trip. The trip went extremely smoothly and we had a fabulous time. It really was a dream come true for me. Our kids loved everything." -Phyllis B.  

"I had a wonderful time on my bike trip through Burgundy. The scenery was beautiful and the experience of visiting the small villages of the Cote d’or is one I will never forget. France has a reputation here of being inhospitable to tourists, but that could not be farther from the truth. The hoteliers, vintners and others I met as I biked could not have been friendlier. And the food and wine were, of course, nothing short of delightful. Your waistline will thank you for biking off the irresistible calories you’ll be taking on board." - Tom H.  

"Just wanted to say MERCI for putting together such a great vacation for us with so little time! We had so much fun, I miss the fromage and my velo already :( " - Caitlin S.  

"I can't thank you enough. You have allowed our family to experience something deep that will remain as wonderful memories, all our lives."
- Mary M.

"Everything was very well coordinated. We hope to take another tour next year!"
- Anne A.

"It was a great experience that I've recommended to friends and would love to do again."
- Jeff C.

"We had a wonderful time and the choices that we were given with Discover France with regard to accommodations and tours were the best! We enjoyed every minute of our trip and felt that we were staying in the best places and had the best tours available. I would definitely recommend Discover France without hesitation to anyone who wanted to visit this magnificent country!!"
- Heather H.

"I wanted to thank you for the planning that you did for our recent trip to France. It was a wonderful trip, one of the best we had ever taken. All of your arrangements were great, and the French were especially warm and welcoming under current political/economic circumstances."
- Tim S

"I'd just like to say that the whole holiday and experience was wonderful. The hotels you allocated us were fabulous, the people were friendly and the food was superb. Obviously the sights along the way also made our vacation. The routes that we took were so easy to follow, with some beautiful views on the way. So we would just like to say that we would recommend your company to anyone and won't hesitate to book another holiday through your company.
- D. Watts

"Our trip was wonderful. The sites were spectacular. The accomodations were excellent far exceeding our expectations. The B&B owners were very friendly and helpful. We found the French people to be more pleasant and accomodating than anywhere we have visited in Europe. ... This was my fifth self guided tour (the first with Discover France), and it was the best. We thank you for a wonderful experience!! We look forward to traveling with you again soon."
- R. Goracke

"Just wanted to tell you everything was great. The hotels were wonderful. Nicole was very helpful, informative and flexible. Thanks for everything. I hope we get to use your company again."
- Marty N.